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Web Vitals & PWA in e-com

Na všechny otázky kolem nových Google metrik Core Web Vitals vám odpoví čtveřice expertů, kteří vám je pomohou pochopit z různých úhlů pohledu, navíc se zaměřením na e-commerce.

Pro koho je webinář určen:

Pokud máte e-shop, jste CMO, CTO, Performance Manager, E-commerce manager nebo jste zopovědný za performance vašeho e-shopu, tento webinář byste měli rozhodně vidět:)

Obsah:

Core Web Vitals: The foundation of a delightful user experience
Maria López Latorre (mSites Specialist Engineer in Google)

Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web, where Core Web Vitals are the subset of Web Vitals that apply to all web pages. Each of the Core Web Vitals represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome. In this talk, we will explore what the Core Web Vitals are and how to measure them, their connection to user experience and business benefits, and some common challenges and strategies that site owners might face when optimizing them.

Maria López Latorre is a mobile web specialist engineer at Google, working on Core Web Vitals, Progressive Web Apps, performance budgets, and all things required to ensure that the web is a smooth, fast place to experience.

How to keep your web apps healthy
David Vršek and Adam Jedlička (Frontend Developers in MageXo)

Web Vitals are coming, you know that. But how do we stay compliant while keeping performance along with developer experience at the top level? In the first part, we will focus on mapping business needs on technical requirements set by Core Web Vitals and explain some of the business/technical choices that we needed to do to come up with a sustainable product. In the second part, we will describe the implementation of the crucial optimizations and how we achieved our goals of meeting uncompromising Lighthouse scores while maintaining the modular and extensible architecture.

David Vršek and Adam Jedlička are members of the developer’s team working on StoreFront X PWA. David likes to work with full-stack teams that strive for more than just meeting the acceptance criteria and where development is not only a job but also a hobby. Adam has been a programming enthusiast for over ten years. He enjoys designing and optimizing systems that drive powerful e-commerce solutions.

Web Vitals in practice and beyond
Martin Michálek (Web Performance Consultant in Pagespeed.cz)

Knowing Web Vitals, being able to measure and optimize them is important to ensure a fast website. This talk will show practical tips and common mistakes. Let’s also take a journey beyond Web Vitals. What does a company need to do to have a fast website that will impact their business?

Martin Michálek is a web performance consultant based in Prague, a member of PageSpeed.cz consultancy team, and author of three e-books and blog vzhurudolu.cz.

Web Vitals and SEO
Vojtěch Fiala (Senior SEO Specialist in Taste)

In SEO, it’s important to understand your competition. If you want to rank higher, you need to understand how to beat the ones who outrank you (read: how to serve your potential customers better). In this presentation, we will focus on the current state of Core Web Vitals of websites in selected verticals and practically show you how you can assess the quality of Core Web Vitals on both your site, and sites of your competitors, set a benchmark, and create an actionable optimization roadmap.

Vojtěch Fiala has been working in digital marketing for several years and has held various positions, from PPC specialists to online marketing specialists to CMO of a digital agency.