A multilingual online store for 7 markets and 6 currencies, built for the audio and sports electronics brand LAMAX
LAMAX is a leader in action cameras, audio technology, and smart gadgets for an active lifestyle. The brand sells across Central and Western Europe and decided to build a new Direct-to-Consumer (D2C) platform to strengthen its direct customer relationships and unify sales across multiple markets.
- Launch a multilingual e-store for 7 markets (CZ, SK, PL, HU, SI, HR, DE/AT) in 6 currencies.
- Preserve LAMAX’s dynamic, youthful design and tailor it to each local market.
- Safely migrate data from the existing solution and ensure a seamless launch with no order disruption.
- Integrate local payment methods and carriers, including Packeta and DPD.
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- Strategic workshop at the beginning of the project.
- Shopify Plus + Markets – centralized management of domains, tax rates, and currencies.
- Premium Shopify theme in “youth-tech” style, enhanced with custom sections (video hero, sticky CTAs, dynamic badges).
- Data migration: XML feed → Keboola → Shopify API (pipeline prepared by the client; MageXo handled mapping and validation).
- Wishlist Hero, Compareder, Judge.me for wishlists, product comparisons, and reviews; Packeta & DPD apps for local logistics.
- Centralized sales – 7 markets and 6 currencies managed from a single admin interface.
- Consistent brand experience through a unified UI component library and localized content blocks.
- Increased customer trust – Judge.me reviews and localized checkout reduced cart abandonment.
- Easily scalable – system is ready for future ERP / PIM integrations without frontend modifications.
The LAMAX project confirms the flexibility of Shopify Plus and MageXo’s expertise in rapidly launching multilingual e-shops. We successfully deployed a dynamic tech store for seven markets in a short time.
Let’s talk about how to bring your brand to international customers.
