# Adobe Commerce

We bring you a report from our colleague Marek Kubačák from the Meet Magento UK 2024 conference, which took place on 18th June in London.

The use of AI and machine learning is no longer an advantage, but a necessity without which you’ll struggle to keep up with your competitors. Thanks to these tools, you can significantly improve the customer experience, optimize internal processes and better target marketing campaigns. In this article, we’ll look at how Adobe Commerce uses AI and how it can help you.

If you’re facing a digital transformation or have already embarked on this challenging journey, you’re probably wondering what e-commerce platform offers the right B2B features and tools to cover all your specific needs and simplify your day-to-day operations. Let’s take a look at what Adobe Commerce has to offer in this regard.

The e-commerce is constantly evolving and platforms like Adobe Commerce (formerly known as Magento Enterprise) are at the forefront of this evolution. However, we see Adobe Commerce not just as a platform, but as a dynamic ecosystem that includes a user community, extensive support, and training opportunities. Let’s take a look at its various aspects, including Magento Open Source and the Mage-OS community project.

Comparing e-commerce platforms is a key step in choosing the right solution for your well-functioning online store. There are many options on the market, and this time we’ll focus on the comparison of three popular options: Shopify Plus, Adobe Commerce, and Shoptet Premium. Who are they suitable for and what are their pros and cons? What are the functionalities and what solution should you choose? You can find out all this in our article below.