# Adobe

We bring you a report from our colleague Marek Kubačák from the Meet Magento UK 2024 conference, which took place on 18th June in London.

The use of AI and machine learning is no longer an advantage, but a necessity without which you’ll struggle to keep up with your competitors. Thanks to these tools, you can significantly improve the customer experience, optimize internal processes and better target marketing campaigns. In this article, we’ll look at how Adobe Commerce uses AI and how it can help you.

If you’re facing a digital transformation or have already embarked on this challenging journey, you’re probably wondering what e-commerce platform offers the right B2B features and tools to cover all your specific needs and simplify your day-to-day operations. Let’s take a look at what Adobe Commerce has to offer in this regard.

The e-commerce is constantly evolving and platforms like Adobe Commerce (formerly known as Magento Enterprise) are at the forefront of this evolution. However, we see Adobe Commerce not just as a platform, but as a dynamic ecosystem that includes a user community, extensive support, and training opportunities. Let’s take a look at its various aspects, including Magento Open Source and the Mage-OS community project.

Choosing the right e-commerce platform for an enterprise business is critical for the success of the business and its smooth functioning and growth. The customer experience is constantly evolving and shopping habits and behaviors can change literally overnight (just like in a pandemic). Your platform needs to be ready to meet all customer demands and deliver a consistent user experience across the omnichannel.

Do you know what’s new and what’s coming up in the Adobe Commerce world? We’ve summarized the highlights for you so you don’t miss anything important.

Lately, we have noticed that many of our customers are a bit confused about what version of Magento to choose, which one better suits their needs, so let’s have a closer look at it. Nowadays, Adobe offers two different solutions for e-commerce customers: Magento Open Source and Adobe Commerce.

Christmas season is over. Now it’s time to reflect on how your e-shop performed, whether it coped with the Christmas onslaught, whether you are satisfied with its performance, and the platform’s capabilities. Without a doubt that is a must. But what about e-shop security? Have you thought about that too? Adobe Commerce thinks about security for you.

Christmas is over, the strongest shopping season of 2021. Czech and European e-commerce grew significantly. But the question is how to make the most of this growth? One way is to improve the customer experience. We have some useful tips on how to do it.