Adobe Commerce for B2B: top features and tools

It is expected that B2B e-commerce will reach 2 trillion dollars in the US this year. Global forecasts range between 5 to 6 trillion dollars..

One of the leading platforms that offers a wide range of advanced B2B features is Adobe Commerce (formerly Magento). It seamlessly covers all the key areas from managing complex customer relationships and orders to integrating with other systems.

Personalized Buying Experience

As a B2B entrepreneur, you are well aware of the fact that relationships and tailored services are paramount. Adobe Commerce provides the ability to customize product offerings, pricing, and promotions specific to individual customers or customer groups based on various criteria. This level of personalization enables targeted marketing campaigns and personalized catalog and pricing views for different segments.

Features: 

• Dynamic catalogs and price lists tailored to customers
• Options for displaying and hiding prices

Efficient Order Management

You will probably agree that order management in B2B transactions is not an easy process to handle, given the scale and complexity of purchases. Adobe Commerce simplifies this with tools that streamline the entire order process. From quote management (which allows buyers to request quotes directly from their shopping cart), via bulk orders and complex shipping requirements, to advanced customizable approval workflows (to ensure that purchases are reviewed and approved by the right personnel), it empowers sales teams to manage and fulfill orders efficiently. 

Quote Management System allows you to send quotes to customers, offer discounts and communicate directly with them. On the other hand, your customers can make a Request for Quote (RFQ) which allows them to easily request specific prices or terms for large orders directly from the website. Moreover, QMS is compatible with the GraphQL headless commerce API.

Quick Order/Reorder enables customers to place orders using SKU or by uploading a CSV file, as well as easily repeat previous orders via Requisition Lists, which is ideal for regular purchases.

Features:

• Product search by SKU
• Uploading an order from a file
• Setting up recurring orders
• Request for quote

Powerful Account Management Features

One of the strongest features of Adobe Commerce are account management capabilities. They allow for the creation of company accounts, where multiple users can operate under a single entity with distinct roles and permissions. This feature mirrors the hierarchical structure of many companies, ensuring that the right people have the appropriate level of access and control over the purchasing process. 

Company accounts empower customer admins to manage spending limits, purchase approvals, user access, and sub-accounts and therefore supports complex company hierarchies.  

Features:

• Assigning different roles to salespeople
• Assigning a job to a given salesperson
• Check the list of orders assigned to a salesperson

Seamless Integration Capabilities

The digital ecosystem of a B2B enterprise usually involves various systems for CRM, ERP, and PIM. Adobe Commerce offers deep integration capabilities, allowing for a unified workflow across different business systems. This integration streamlines operations from inventory to customer relationship management, improves data accuracy, and enhances overall efficiency, making it easier for you to manage your operations and make informed decisions.

Robust Product Management

Products can be highly complex and configurable in B2B, therefore Adobe Commerce offers robust product management tools. These tools support complex product configurations, bundled products, and custom attributes, making it easier for you to manage and present your products accurately and effectively to your clients.

Advanced Pricing and Discount Management

Adobe Commerce offers advanced tools for managing custom pricing and discounts. Whether it’s tiered pricing, customer-specific discounts, or dynamic pricing based on purchase volume or customer negotiation, the platform provides the flexibility to implement a variety of pricing strategies. 

Shared Catalogs feature enables the customization of pricing and product availability for different customer segments, so you can enhance the personalized buying experience.

Business Credit offers the ability to set and manage business credits for customers, allowing them to purchase goods on account and manage their payment terms directly from the user interface.

Features:

• Dynamic catalogs and price lists tailored to customers
• Options for displaying and hiding prices
• Business Credit
• Possibility of individual and collective price negotiations
• Discounts and adjustment of the offer according to the quantity

Who uses Adobe Commerce for B2B?

More specific features

• B2B Payment Solutions tailored to B2B needs, including purchase orders and credit lines, for smoother and more flexible transactions.
  
• Advanced Reporting and Analytics tools that give insights into your sales performance, customer activity, and inventory management for making informed decisions and strategizing your future moves.
  
• Robust API Framework facilitates integration with various third-party applications and services, from payment gateways to shipping providers, enhancing the platform’s functionality and flexibility.
  
• Mobile Optimization ensures that your B2B platform is fully optimized for mobile devices, providing a seamless shopping experience across all devices and allowing customers easy access and management of their accounts and orders on the go.

Other benefits

Built for Growth and Scalability
Whether it’s handling a large increase in products, customers, or transactions, Adobe Commerce is designed to scale without sacrificing performance.

Strong Community and Ecosystem
Adobe Commerce boasts a unique community of developers, partners, and users, which fosters innovation and continuous improvement (read more in this article). The availability of extensions, plugins, and third-party integrations in this ecosystem allows you to extend your capabilities, adapting the platform to your unique needs.

Commitment to Security and Compliance
Adobe Commerce provides robust security features and regular updates to protect you against vulnerabilities. Its commitment to compliance with data protection regulations and payment security standards can assure you that your data is in safe hands.

Considering using Adobe Commerce for your B2B?

We can help you. We will analyze your needs and recommend the optimal solution. Just contact us using the form below or book a meeting here and we’ll get back to you.