Shopify Plus vs. Adobe Commerce vs. Shoptet Premium

Shopify Plus

Shopify Plus is a fully hosted e-commerce platform that is ideal for small, medium and in some cases also large businesses. It offers an easy to use and intuitive user interface for managing and creating a store. With a well-optimized mobile design and an extensive ecosystem of apps and extensions, it provides opportunities for growth and personalization. However, limited custom programming options and higher costs for larger enterprises need to be considered.

Suitable for: 

For small, medium and some large businesses that need an easy to use and fully hosted e-commerce platform. Not suitable for large businesses operating in regulated environments such as pharmaceutical sales.

Advantages:

• Easy to use: intuitive user interface that is easy to learn how to use. It is the ideal choice for businesses that prefer simplicity and speed of deployment.
• Fully hosted platform, which means you don’t have to deal with technical aspects such as server management, software updates or security. This saves your team time and resources.
• A wide range of pre-made design templates that makes it quick and easy to create a professional-looking store. You can also customize the design according to your needs.
• An extensive app ecosystem that allows you to add additional functionality and expand your store’s capabilities. This allows you to customize the platform to your needs and grow with your business.
• Good mobile optimization. Your store’s site will work seamlessly and be user-friendly on a variety of devices, which is key in today’s mobile shopping age.
• Security and reliability. Your data will be protected while you can rely on your store to be available to customers without any downtime.
• Great support and training. Shopify Plus offers 24/7 support via phone, email or chat. This way, you can be sure that you’ll have a helping hand in case of problems or questions. In addition, training and resources are also available to help you use the platform effectively.
• Digital Marketing. Shopify Plus offers digital marketing tools such as discount coupons, email marketing, social media integration, etc.
• SASS product customization even for large enterprises with Shopify Components, which is not standard in the SASS world.

Disadvantages:

• Limited possibility of custom programming and code modifications.
• Higher costs of expansion and operation for larger enterprises.
• Complex customization of core functionality required in regulated environments such as drug sales.

Adobe Commerce

Adobe Commerce, formerly known as Magento Commerce, is a robust e-commerce platform suitable for medium to large businesses. With integrated functionality for content management, digital marketing and personalization, it offers a wide range of options for advanced online commerce. The flexibility and customizability of the platform through extensive features and APIs make Adobe Commerce a popular choice for those who need strong international sales support and connectivity with other Adobe products. However, more complex deployments may require deeper technical expertise to perform customization and maintenance.

Suitable for:

Medium and large businesses that need a robust e-commerce platform with advanced features. Unlike Shopify Plus, it is also suitable for regulated environments.

Advantages:

• High flexibility and adaptability. It provides advanced tools and customization options that allow you to create a unique and fully customized online store according to your needs.
• Strong international sales support. Adobe Commerce has built-in functionality for international sales, including management of different currencies, taxes and localization. This support is key to expanding your store to global markets.
• Integrated content management that allows you to manage directly from the platform. You can easily update and edit your website content, product pages, blogs, etc.
• Strong integration with other Adobe products. As part of the larger Adobe Experience Cloud ecosystem, it allows easy integration with other Adobe products, such as Adobe Analytics or Adobe Target. This provides a wide range of options for personalizing and optimizing your store.
• Advanced digital marketing tools such as customer segmentation, email marketing automation, content personalization and more. This allows you to effectively reach your customers and increase conversions.
• Strong API and extensibility. This allows you to easily integrate with external systems and applications and extend your store’s features.
• Reliability and scalability to grow your store. Handles higher traffic loads and provides a robust infrastructure to keep your store running smoothly.
• Professional support and training. You can rely on the team of experts to help you with deployment or troubleshooting.

Disadvantages:

• Higher cost and more complex deployment compared to other platforms.
• Requires more advanced technical knowledge for customization and maintenance.

Shoptet Premium

Shoptet Premium is an e-commerce platform aimed at small and medium-sized businesses who prefer a simpler and affordable solution. With fast deployment and relatively low costs, Shoptet Premium has ease of use and integrated support for local markets in Central and Eastern Europe. On the other hand, you have to take into account basic functionality and limited customization and expansion options compared to other platforms.

Suitable for: 

Small and medium-sized businesses that prefer a simple and affordable e-commerce platform.

Advantages:

1. Easy to deploy and use. With an intuitive user interface and a clear store manager, you can quickly create and manage your online store.
2. Affordable. You only pay a monthly service fee, allowing you to reduce the initial cost of running your store.
3. Integrated support for Central and Eastern Europe. It has predefined settings for each country, including support for local payment gateways, shipping and languages.
4. Fast deployment. With pre-made templates and settings, you can quickly deploy your store and start selling. 
5. Support and training. You can reach out to the customer support for problems or questions and tap into the resources to use the platform effectively.
6. Includes essential SEO tools to help you optimize your store for search engines and improve visibility in search results.

Disadvantages:

• Suitable only for simple online shops.
• Limited features and extensions compared to other platforms.
• Limited options for customization and personalization of design and features.
• Less developed ecosystem of plug-ins and extensions.

How to decide

When choosing among these e-commerce platforms, it’s important to consider your business’s specific needs, budget and expected scale of operation. At a minimum, you should consider these key factors:

1. Scope of your business

Consider the size and scope of your business. Shopify Plus is often suited to medium and large businesses that don’t have a non-standard process within their operations, while Adobe Commerce is more focused on medium and large businesses with more extensive functionality and customization requirements.

2. Features and extensions

Try to identify the required functionalities and extensions for your online store. Shopify Plus offers a wide range of applications in its ecosystem. Adobe Commerce has integrated functionality for content management, digital marketing and personalization. Shoptet Premium offers basic functionality and is suitable for simpler online stores.

3. Customization

Consider what level of customization and custom modifications you need for your store. Shopify Plus and Adobe Commerce provide customization options for design and functionality, while Adobe Commerce is generally more flexible and allows for custom programming. Shoptet Premium is more limited in customization and personalization options.

4. International sales 

If you’re planning to expand into foreign markets, consider how well the platform supports international transactions, currencies, taxes and localisation. Adobe Commerce and Shopify Plus are known for their strong support for international sales and localization.

5. Costs

Compare the cost of licensing, operating and expanding each platform. Shopify Plus and Adobe Commerce generally require a higher initial investment, while Shoptet Premium offers a more affordable solution.

6. Support and training

Enquire about the availability of support and training from e-commerce platform providers. Shopify Plus offers 24/7 support, while Adobe Commerce and Shoptet Premium support depends on the provider.

Porovnání funkcionalit

	Shopify Plus	Adobe Commerce	Shoptet Premium
Deployment	Quick	More complex	Quick
Custom programming	Limited	Flexible	Limited
Custom modifications	Limited	Possible	Limited
Design	Customization options incl. headless approach	Customization options incl. headless approach	Limited
Mobile optimization	Yes	Yes	Yes
Digital marketing	Good support	Strong integration	Basic support
Extensibility	Extensive ecosystem, API	Extensive ecosystem, API	Limited
International sales	Yes, but some modules such as Markets Pro are for the USA only	Strong support	Local markets
Support	24/7	Depends on the provider	Training and support
Pricing policy	Medium to higher costs depending on the number of modifications and applications	Higher costs	Lower costs

To make the right decision, it’s important to carefully assess all factors against your needs, goals and budget, and to thoroughly compare the features of each platform.

Still not sure?

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