AI features and tools in Shopify
Shopify is constantly responding to the rapid development of technology and the changing needs of store owners and customers by integrating various AI features. These tools include automating routine tasks, personalizing the customer experience, and analytics to optimize sales. Check out the specific AI tools available in Shopify, including exclusive features for Shopify Plus.
AI features in Shopify
1. Shopify Magic
Shopify Magic is a suite of AI features aimed at automating and simplifying various processes. What can Magic help you with?
- Generating product descriptions
With AI, you can quickly generate product descriptions that are optimized for SEO and tailored to your brand’s specific language. Just enter the keywords and AI will create attractive and engaging text. More information can be found here. - Transforming background images
AI makes it easy to modify the background of product photos, saving time and improving the visual presentation of your online store. - Email writing and customer support
Shopify Magic helps create personalized email campaigns and provides customer support tools that streamline customer communication. - Trend Forecasting
By analyzing search and sales data, Shopify can recommend which products or categories might be popular in the future.
We discussed Shopify Magic in detail in one of our previous articles.
Source: shopify.com
2. Smart product recommendation
Shopify integrates AI to create personalized product recommendations based on a customer’s purchase history, items viewed, or similarities between products. This feature is available directly in Shopify’s basic package. More advanced algorithms for large e-commerce stores can be found in Shopify Plus.
3. AI Marketing
AI in Shopify is capable of the following:
- Optimizing campaigns for Google and Facebook Ads: AI analyzes the data and recommends the most appropriate target groups.
- Generating content for ads and social media posts.
- Automating email campaigns: features such as predicting the ideal time to send emails increase the chances of a successful conversion.
4. Fraud prevention
AI analyzes every order and marks potentially risky transactions. The algorithm takes into account purchase history, unusual behavior patterns or suspicious IP addresses. Details on fraud analysis can be found on this page.
5. Shopify Sidekick
Sidekick is an AI assistant integrated into the Shopify platform that offers:
- Instant support: provides quick answers to questions about store setup, inventory management, and other operations.
- Personalized consulting: Analyzes store data and offers recommendations to improve sales strategies and marketing campaigns.
- Task automation: Helps with creating discounts, modifying store design, and other repetitive tasks to save time and increase efficiency.
Sidekick is designed to be constantly available, providing merchants with support exactly when they need it.
Advanced AI features in Shopify Plus
Shopify Plus brings the next level of AI tools targeted at large businesses and demanding users.
1. Personalized customer experience
AI analyzes customer behavior across channels through advanced data analysis of their purchase history, product browsing and web behavior. This information is used to create dynamic pricing, segment customers based on their preferences, and offer personalized emails with specific products or services. The level of AI involvement increases with the volume of data available and the quality of the algorithms used.
2. Predictive analytics and reporting tools
Shopify Plus offers:
- Predictive models identify the most profitable customers, products with high growth potential or the risk of customer churn.
- AI-driven reports automatically generate reports and recommendations to optimize conversion rates.
Integration of third-party AI tools
In addition to Shopify’s own AI features, it supports the integration of third-party apps that extend the platform’s capabilities.
1. Klaviyo
Klaviyo allows you to personalize email campaigns using AI, including prediction of what content or offers resonate best with specific customers.
2. Yotpo
Yotpo includes AI features to analyze reviews and categorize them automatically. You can also utilize product recommendations based on customer sentiment.
3. ChatGPT and AI agents
Integrating AI agents and chatbots, such as through ChatGPT, helps to improve customer service and process automation. These agents can:
- Resolve customer queries in real-time through chatbots integrated into your e-commerce store.
- Automatically respond to requests regarding order status, returns or product availability.
- Personalise communication by analysing previous interactions and customer preferences.
You can learn more about AI agents in Shopify from here.
More information about AI tools can be found for example here:
https://www.unite.ai/cs/best-ai-shopify-tools/
https://www.shopify.com/blog/ai-tools-for-business
Benefits of AI in Shopify
- Improving the customer experience through personalization.
- Saving time by automating routine tasks.
- Increasing sales through more accurate recommendations and effective marketing campaigns.
- Better decision making based on data-driven analytics.
Improve your online store
If you need a consultation on using AI tools for your existing or new online store, feel free to contact us using the form below or book your consultation here.