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Alifea: From Magento 1 to Shopify

Optimizing a leading wine retailer’s online presence while migrating to Shopify to improve e-commerce performance.

Client

Alifea is a specialized wine retailer with over a decade of experience in the market. It offers its customers a wide selection of quality wines and delicacies with an emphasis on premium quality and exceptional customer service. Online presence plays a key role in the brand’s expansion and satisfying the growing demand in both domestic and international markets.

Challenge

  • Alifea was using an out-of-date Magento 1 system that no longer provided the necessary flexibility and technical support to continue to grow their e-commerce business.

  • The key challenge was to not only maintain but also improve the user experience when migrating content and products.

  • An important requirement was integration with the Abra ERP system to ensure efficient synchronization of products, orders and real-time inventory data.

If you are facing similar challenges with migrating to a new platform or need to improve the efficiency of your e-commerce store management, book your consultation here.

Solution

Based on the client’s requirements, we performed a complete migration of their online store from Magento 1 to the Shopify platform, maintaining the original site structure and optimizing it for responsive display. 

Key steps of the solution included:

  • Migration of content and site structure: Migrating data from Magento 1 to Shopify including product categories, descriptions and customer information.

  • Design and UX enhancements: Implementing a modern and responsive design using the Dawn template, which improved the customer experience on all devices.

  • ABRA ERP integration: Linking the ABRA ERP system for efficient synchronization of products, orders and other data.

  • Alifea Team Training: We provided complete onboarding for the internal team to use the Shopify platform and manage orders, products and data.

Results

  • Easier data and product management: the ability to track inventory and update products in real-time was greatly improved thanks to the integration with the ABRA ERP system.

  • Improved customer experience: modern and responsive design improved the user experience, leading to higher customer retention and increased order volume.

What the client says

“Migrating to Shopify and integrating effectively with our Abra ERP system has made our e-commerce store much more flexible and faster. Data synchronization is now seamless and the team has more time to focus on growing our business.”

Summary

This project has shown that migrating to a modern e-commerce platform such as Shopify, along with integrating an ERP system, can significantly streamline an online store’s operations. The integration with Abra ERP and the mobile-optimized design improved the user experience, accelerated business processes and contributed to higher productivity and customer satisfaction.